Do you want to implement effective digital marketing strategies to expand your start-up or small business but don’t have a website? Need a website to showcase your business but don’t have the money to create one?
If you don’t have a website, there are very few chances to generate many digital marketing ideas & techniques you may use instead.
To generate quality inquiries for your business, you need to have a well-structured professional website. But having a website or not is the biggest confusion or myth among newcomers or businessman who is starting their online journey.
Here we shared five digital marketing methods that can be implemented in your business and help you to understand the connection between a website and digital marketing.
Being an eminent digital marketing agency in India, we take advantage of Content Management Systems (CMSs) which are more user-friendly and don’t require coding knowledge. As a result, you can implement all your marketing ideas into the website or the specific landing page that can improve the result.
Almost all of them (CMS) are easy enough for a person with little technological knowledge to handle on their own.
Let’s jump into some effective digital marketing strategies that can be applied to your business to generate revenue.
Social Media Advertising & Marketing
A digital marketing strategy isn’t complete without using social media because of the numerous channels available for increasing your brand’s exposure.
When done correctly, effective digital marketing strategies may significantly expand your business’s reach & consumer base. Social media profiles on sites like Facebook, Instagram, LinkedIn, TikTok, and YouTube allow you to reach out to people who might be interested in what you’re selling.
Sharing movies, infographics, images, slideshows (carousels in the cases of Instagram & LinkedIn), and even live-streaming video is just some of the content that may be posted on social media to reach audiences.
You may also create a Facebook marketing funnel that aims to warm them up ahead to conversion by tracking their actions within the actual social networks.
To meet this requirement, your business needs a website. Where your audience will interact with your product or services via these activities.
Business owners frequently fail to recognize the significance of email marketing, even though it is among the most effective forms of digital advertising. This is unfortunate indeed.
Because email marketing is a powerful tool for building relationships with prospects, boosting sales of high-priced items, and expanding word-of-mouth. In combination with the other tips in this post, you must need a website to create a sizable email subscriber base.
However, there’s more to selling than shouting at potential buyers. Through email marketing, you can help your consumers by supplying them with useful information that will allow them to better understand and address their issues.
Sending out a series of emails on a scheduled basis is a great way to inform potential customers about what’s happening with your company. If you can get a potential consumer interested in what you have to offer, you have a better chance of making a sale.
Now think about the situation where you are using email marketing, one of the most powerful & effective digital marketing strategies, without a website. Then where your audience will come through this marketing campaign? The right use of email marketing may be a potent tool for expanding your company’s reach to bring your customers to your website.
Instant Messages & SMS Marketing
It’s not always easy to figure out how to get started with the right and effective digital marketing strategies despite its potential benefits for expanding your business’ reach.
Directing advertising efforts at the instant messaging user base is a technique that gets short shrift. It’s a chance to get to know your potential customers on a deeper level, and you may address their specific concerns more specifically.
Groups and Channels are a potent resource for maximizing the website traffic to engage your customer with your product or services. Many apps such as Telegram, WhatsApp, Discord, Signal, WeChat, etc, can be opted for this activity. Side by side, doing an SMS marketing campaign is also a great way to drive potential customers to your website.
Individuals in the same group can communicate with each other through groups, whereas users in different groups can use channels to send out promotional messages like offers to the entire community at once.
Keep in mind how often you’re sending communications & make sure they’re always on point. Instant message or SMS marketing has the potential to be a highly effective method of reaching one’s demographic and growing one’s enterprise when executed properly. This is incomplete if you’re planning to do this without a business website.
Webinars & Online Events
A webinar can be promoted through Facebook or LinkedIn events. These two channels are excellent for expanding your fan base and finding new customers.
You can perform live sales on social media platforms like Facebook, Instagram, TikTok, and YouTube if you have an audience. Real-time video broadcasts.
The instantaneous alerting of your viewers, if you have to go live, is a major benefit of live videos. To generate sales through these effective digital marketing strategies, you need to showcase your product or services.
Therefore, your business needs a website or landing page that refers to your specific product or services.
Lead Gen Ads + Lead Opt-In Form
Finally, think about adding a lead generation campaign such as a Google Ad Campaign, or Facebook Conversion Campaign into your effective digital marketing strategies in conjunction with a landing page or form specifically designed to harvest leads.
Incentives (such as a freebie, e-Guide, workshop, sample product, or trial) can help you reach out to potential customers and close the deal.
Then, you need a lead capture mechanism, such as a web form (like Google’s) or a landing page with mentioning all your focused offerings.
There are lots of alternative options available to complete these activities without a website. But thinking about an online business without a professional web presence is an incomplete task. Having a website for your business is always a great option rather than adjusting your business by choosing alternative options.
But your business can stay on the right path from the beginning when you choose the right digital marketing company.
Being a cost-effective digital marketing company in Kolkata, we think it’s crucial to have a well-designed website that converts visitors into customers. We recognize It may be a significant burden for small businesses and startups. But, if you think about it in long run, it would surely help you create a potential customer base and generate revenue for your business.